dpdp act

India’s DPDP Rules: A game-changer for data-driven marketing?
Jan 22, 2025
Vishal Kumar

India’s DPDP Rules: A game-changer for data-driven marketing?

The proposed guidelines reshape marketing with data localisation, requiring innovative compliance strategies to thrive in India’s evolving digital ecosystem, opines LeapX's CEO.

DPDP’s parental consent chaos: The latest hurdle for marketers
Jan 06, 2025
Vinita Bhatia

DPDP’s parental consent chaos: The latest hurdle for marketers

Navigating the Digital Personal Data Protection (DPDP) Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.

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