dth

Tata Sky ropes in Kantar Media for subscriber viewership measurement
Apr 23, 2013
Campaign India Team

Tata Sky ropes in Kantar Media for subscriber viewership measurement

IMRB on board to manage opt-in panel; Data to be collected directly from DTH provider’s set top boxes

Customer acquisition top on DTH players' agenda
Nov 30, 2012
Campaign India Team

Customer acquisition top on DTH players' agenda

Impact of digitisation drive being felt in the market place

MIB defers digitization deadline to 31 October
Aug 20, 2012
Gunjan Prasad

MIB defers digitization deadline to 31 October

Postponement irks DTH operators

FICCI Frames 2012: Wrap up of Day 1
Mar 15, 2012
Shephali Bhatt

FICCI Frames 2012: Wrap up of Day 1

Day 1 at FICCI Frames saw a host of media honchos discuss the impact of digitisation in India

Sun 18 introduces three channels in HD format
Oct 25, 2011
Campaign India Team

Sun 18 introduces three channels in HD format

The three channels are Colors, CNBC TV18 Prime and History Channel

Indian shows catching up with foreign content for top spots in kids genre
Oct 13, 2011
Shephali Bhatt

Indian shows catching up with foreign content for top spots in kids genre

Though TAM reports suggest that foreign content rules the charts, Indian shows are catching up

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