ecoconscious principles

From pop-ups to green installations: Sustainability meets experiential creativity
Jan 28, 2025
Chanda Singh

From pop-ups to green installations: Sustainability meets experiential creativity

With consumers gravitating towards greener and ethical product alternatives, eco-conscious creativity has emerged the way for brands to connect with them, says XP&D's CEO.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Campaign India PR Awards 2025: Winners announced

2 Campaign India PR Awards 2025: Winners announced

PR Awards 2025: Shortlists, jury announced

3 PR Awards 2025: Shortlists, jury announced

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

4 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Ogilvy’s Ricardos Vaz: 14 years in, but still breaking the formula

5 Ogilvy’s Ricardos Vaz: 14 years in, but still breaking the formula

Cadbury 5 Star gives the AI revolution a humorous pushback

6 Cadbury 5 Star gives the AI revolution a humorous pushback

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Valentine's Day campaigns bring love, laughter, and the unexpected

8 Valentine's Day campaigns bring love, laughter, and the unexpected

Bandhan Life banks on humour to decode insurance confusion

9 Bandhan Life banks on humour to decode insurance confusion

1000 Media: Can Nas Daily’s storytelling magic shake up Indian marketing?

10 1000 Media: Can Nas Daily’s storytelling magic shake up Indian marketing?