email marketing
4 days ago
Meta meltdown: How agencies are coping with social media downtime
SOUNDING BOARD: Campaign explores how the recent Instagram, Facebook, and WhatsApp outage stalled campaigns and has once again sparked debates about over-reliance on these platforms.
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Oct 04, 2024
Apple Intelligence could change the face of email marketing
But what does it mean for brand marketers and how can they adapt?
Jan 31, 2024
Opinion: Email marketing is 45—can it avoid a midlife crisis?
It's been 45 years since Gary Thuerk, 'the father of spam' sent the world's first unsolicited mass 'email'—smashing sales targets despite a reprimand from his boss. But can email marketing survive another half century?
Oct 21, 2013
Email as a broadcast channel
Is labelling e-mail as a direct marketing tool a major injustice to an incredibly valuable media channel?
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