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WPP’s back-to-office push: Is India’s adland ready ...
SOUNDING BOARD: Will the work-from-office mandate foster creativity and team collaboration, or is the advertising risking attrition?
Hyped but hindered: Marketing moves that failed to ...
SOUNDING BOARD: Not all that glitters is gold—Campaign explores the overhyped strategies that missed the mark in 2024 and how marketers can avoid these missteps this year.
The CMO’s MO: Insecurity drives Vishal Sharma's ...
The PSIPL CMO’s fear of being replaced keeps him on his toes and continually drives him to deliver his best.
Quick buzz or backlash: Are negative marketing ...
SOUNDING BOARD: Do attention-grabbing gimmicks prioritise instant media coverage over ethics? Campaign asks experts if publicity at all costs is indeed a viable strategy.
Beyond clicks: Why print ads are thriving in the ...
SOUNDING BOARD: Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine the reasons behind this shift and its future.
Towards total empowerment: The changing role of HR ...
As Gen Z and AI influence workplace practices, HR in advertising is changing from administrative to a more balanced, future-ready function.
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