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Will snooping clause in new IT Bill put WhatsApp on ...
India’s proposed Income Tax Bill 2025 may force ad agencies to rethink WhatsApp workflows as privacy risks outpace convenience.
Beyond bricks and returns: Earning HNI trust in ...
With demand for luxury housing on the rise, personalised messaging, exclusivity, and experiential marketing have emerged as essentials for campaign success.
The CMOs MO: Palak Dani Mansotra urges marketers to ...
A truly successful campaign isn't about numbers alone; it is about fostering emotional connections and building long-term brand equity, says Suraj Estate Developers' CMO.
The CMO's MO: Insurers must create a culture of ...
From changing mindsets about preventive care to leveraging gen AI, Plum's CMO shares insights on the challenges, opportunities, and strategies shaping the future of his brand.
The CMO’s MO: Sapna Desai urges brands to go ...
ManipalCigna Health Insurance's CMO describes how the brand is redefining insurance with strategies including AI-powered customer experiences and championing women’s health.
Neuromarketing: Game-changer or gimmick for Indian ...
As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?
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