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Ustad Zakir Hussain: The maestro who transformed ...
The world of music has lost its rhythm with Ustad Zakir Hussain’s passing. Campaign speaks to industry leaders about his contributions to advertising and the legacy he leaves behind.
Meta meltdown: How agencies are coping with social ...
SOUNDING BOARD: Campaign explores how the recent Instagram, Facebook, and WhatsApp outage stalled campaigns and has once again sparked debates about over-reliance on these platforms.
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Omnicom-IPG merger: Innovation driver or competition...
The merger of these giants fuels hopes for innovation but raises monopolisation fears, leaving smaller agencies questioning their future.
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Does X have the 'X-factor' to appeal to Indian ...
Elon Musk's ambitions notwithstanding, the social media platform struggles to capture the hearts of Indian influencers and brands. Campaign finds whether X can adapt to India’s unique digital demands and stay relevant.
Zepto’s Jarvis move sparks the in-sourcing vs ...
SOUNDING BOARD: Is the quick-commerce’s in-house ad agency move a game-changer—or a creative crisis—for agencies? Campaign finds out.
Can Bluesky disrupt social media marketing in India?
With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?
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