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The CMO’s MO: Sapna Desai urges brands to go ...
ManipalCigna Health Insurance's CMO describes how the brand is redefining insurance with strategies including AI-powered customer experiences and championing women’s health.
Neuromarketing: Game-changer or gimmick for Indian ...
As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?
WPP’s back-to-office push: Is India’s adland ready ...
SOUNDING BOARD: Will the work-from-office mandate foster creativity and team collaboration, or is the advertising risking attrition?
Hyped but hindered: Marketing moves that failed to ...
SOUNDING BOARD: Not all that glitters is gold—Campaign explores the overhyped strategies that missed the mark in 2024 and how marketers can avoid these missteps this year.
The CMO’s MO: Insecurity drives Vishal Sharma's ...
The PSIPL CMO’s fear of being replaced keeps him on his toes and continually drives him to deliver his best.
Quick buzz or backlash: Are negative marketing ...
SOUNDING BOARD: Do attention-grabbing gimmicks prioritise instant media coverage over ethics? Campaign asks experts if publicity at all costs is indeed a viable strategy.
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