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Under pressure: Can adland ditch its stressful ...
Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and how companies can redefine success by prioritising employee well-being.
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AI in ads: Boosting brands or breaking trust?
AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance innovation with responsibility.
Are advertising agencies inclined towards contractua...
Hiring independent contractors and freelancers for specialised projects helps agencies to balance flexibility, cost, and creative expertise.
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OML’s new CEO eyes global growth by riding on ...
In an exclusive conversation with Campaign, Tusharr Kumar explains the importance of a long-tail content strategy, the future of OTT platforms in India, and crafting ideas that caters to varied audiences.
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Clothing brand Qua onboards women cricketers for ...
In an exclusive interview with Campaign, the company's co-founders Divya Agarwal and Rupanshi Agarwal explain why they chose sportswomen to headline the ads.
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The CMO’s MO: Wow Skin Science’s Vanda Ferrao ...
As a CMO, she tries to stay ahead by researching and analysing what her audience wants from the brand, and then delivering exactly that.
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