f1

Sep 12, 2023

Thrive to survive: Can creativity help F1 maintain long-term growth and relevance with new audiences?

Formula One's position at the pinnacle of motorsports has long been established, enjoying a large and loyal fan base. So, what do those involved in the sport need to do to ensure it stays that way? Olly Mitchell explores

Aug 30, 2019

Infiniti puts F1 driver Daniel Ricciardo into a different kind of competition

A five-minute film in the style of 'The Office' has the Renault F1 Team driver vying to repeat as employee of the month at one of the brand's dealerships.

Mar 21, 2019

Red Bull and Heineken: F1 marketing overhaul is starting to pay off

Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.

Nov 27, 2017

"F1 takes the environmental challenge extremely seriously": Mark Gallagher

When everyone is busy debating about the new Formula 1 logo, Campaign India takes a look at the future of the sport.

Nov 23, 2017

Formula One seeks first global media agency

The idea is to grow the sport and recruit new fans across the world.

Nov 08, 2017

AdAsia 2017: Where Mark Gallagher meets David Coulthard

The post lunch session between the F1 legend and the motor racing boss was a top draw on day one of the Ad Asia 2017 festival