fedex
We want to be a data-driven company that provides unique value: Rajesh Subramaniam, FedEx
The company’s president and COO discusses how its workforce handled the pandemic, how digital is at the company’s core, and more…
Weekend Wrap: 14 July
In the news: Dentsu Webchutney, Digital F5, Estilo Moderno Realty, Fedex, ITW Consulting, Langoor, Prodigitz
FedEx guarantees "solutions delivered" in new campaign
WATCH the TV commercial created by Percept H
Company’s leadership is a powerful branding tool: Scott
Saffron’s Eric Scott likes to rattle off the names of the cities that he has visited in the last 30 days, which is likely to number an average of five in any given month, given that Saffron’s global creative director is used to traveling across the world for work. Madrid, New York, California, London, San Fransicsco and Dubai, to name a few. The creative head of Saffron began his session on day one of Kyoorius Yatra 2008 by talking about the meaning of the term branding as defined by the industry, at large.
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