fiat caffe

Fiat's new campaign to drive home Italian 'technology superiority'
Jul 16, 2012
Raahil Chopra

Fiat's new campaign to drive home Italian 'technology superiority'

Campaign follows the launch of two 'Fiat Caffe's and an exclusive showroom (Hyderabad). The target is to launch 100 showrooms by December, as Fiat embarks on solo distribution journey.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

3 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

4 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Reliance Disney merger: A game-changer for ad agencies, not without risks

6 Reliance Disney merger: A game-changer for ad agencies, not without risks

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

Understanding the nudge-sludge dynamic in marketing

8 Understanding the nudge-sludge dynamic in marketing

Marketers bet big on brand-building, not just quick wins

9 Marketers bet big on brand-building, not just quick wins

Amazon India launches Creator Central to streamline influencer content creation

10 Amazon India launches Creator Central to streamline influencer content creation