ford global campaign

Global creative is not bland, claims Sorrell
Feb 28, 2011
Daniel Farey-Jones

Global creative is not bland, claims Sorrell

Sir Martin Sorrell insisted his brand-led agency model can lead to "better, not blander" creative, when unveiling WPP's first global campaign for the automotive giant Ford yesterday.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Eknath Shinde's message to advertising, marketing and media professionals

5 Eknath Shinde's message to advertising, marketing and media professionals

Kotak Mahindra Bank seeks digital creative agency

6 Kotak Mahindra Bank seeks digital creative agency

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

7 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Logi5 launches in India, taps into location-based advertising opportunities

8 Logi5 launches in India, taps into location-based advertising opportunities

From ads to experiences: How experiential marketing is shaping brand-consumer relationships

9 From ads to experiences: How experiential marketing is shaping brand-consumer relationships

Cracking the crypto code for mass adoption

10 Cracking the crypto code for mass adoption