future brands
Debate: Brand purpose - is it 'responsible' or 'opportunistic'?
In the first 'Vice and Versa' debate conducted by The Advertising Club, Josy Paul and Santosh Desai exchange views on the topic
The Advertising Club announces digital debate series
Called Vice and Versa, the series will kick off on 20 June
IMC 2015: ‘Investing in content and its creators is imperative’
Future Brands’ Santosh Desai spoke on ‘Emerging Trends and Implication for Magazines’ on day one of the ninth Indian Magazine Congress in Chennai
Dunkin' Donuts brings in Preeti Arora as head of marketing
She joins Jubilant FoodWorks from Future Brands
Fusion 2012: Developed India is platform-agnostic in consuming news
At Fusion 2012, TOI's Bhaskar Das points out that industry's evolution trajectory should be ahead of the consumer's
AdAsia 2011: "Consumers don’t need to spend time or money being ethical when the brand can do in on their behalf”: Duncan Goose
Santosh Desai, Anna Bernasek and Duncan Goose delivered a session on Conscious Capitalism in the second session on Day 3
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