gaming market

2 days ago

Scoring brand goals in Gen Z’s playing field

With Gen Z driving strong growth in India’s gaming market, the brands that listen, understand, and engage authentically will be rewarded, says Ampverse DMI Pulse's general manager.

Dec 10, 2024

India’s gaming industry to reach INR 10,487 crores by 2026: Study

This increase is fuelled by an expansive base of 13.85 crore gamers, of which nearly 30% engage with ad-supported gaming or make in-app purchases.