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At Amul, we don’t check if our advertising is working or not: RS Sodhi
GCMMF’s (Amul) MD speaks about how the company engaged in brand building during the lockdown last year by continuing to advertise
Amul chief has a word of advice to Patanjali
R S Sodhi, MD, GCMMF, the maker of Amul, speaks about the importance of maintaining healthy relations with advertising agencies, how Patanjali is mirroring the Amul strategy and what Patanjali could do better.
'Dil. Dosti. Khaana': Love for Amul brings young couple together
Watch the film made by the winner of the brand's 'My Eat Milk Story' contest
Amul Milk raises a toast to strong-willed women
Watch the film conceptualised by FCB Ulka here
Amul Mithai Mate plays key role in global dessert fantasy
Watch the TVC created by Draftfcb-Ulka
Amul takes humour route, to say ‘‘Eat’ milk with every meal’
View Draftfcb-Ulka’s print campaign showcasing Amul’s product range and the power of milk
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