gdpr

Jul 09, 2024

AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era

AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.

May 30, 2019

The first year of GDPR saw the carrot; next comes the stick

It has been one year since GDPR came into force and the world didn't end. So what really changed for advertisers and what's next?

May 28, 2018

Blog: How will will the new European data protection law impact business in India?

The author provides an analysis of how GDPR will impact the advertising business

Nov 27, 2017

Opinion: Data diary, the road ahead

The author provides some tips that organisations could follow in their data journey