geeta rao

May 30, 2022

Being woke is having a philosophy behind a brand: Geeta Rao

On Rediffusion Brand Solutions' Red Talks, Rao speaks on the agency's yesteryears, putting context into buzzwords, advertising in the 90s and brands being 'woke'

Aug 08, 2018

Baggit and Burberry – A tale of two bags

Exclusivity has a price but the price of not listening to other noises we have heard recently – recycling, sustainability, landfills, environmental impact is also high.

Jan 29, 2018

Tribute: A Boho artist or a start-up kid

Former Ogilvy group creative director Geeta Rao pays tribute to Ranjan Kapur