gender stereotypes

20 hours ago

Defeating gender bias norms through creative PR campaigns

India celebrates National Girl Child Day today, on January 24th. On this occasion, the Key Communications co-founder explains how PR initiatives can effectively challenge and change societal attitudes towards gender bias.

Feb 17, 2016

Brands must understand sexism before wading in

'Can brands fight sexism or merely dabble in tokenism?' JWT's global planning director argues that creative thinking will win over campaigning