gender stereotypes
Feb 14, 2025
Love, unfiltered: Why Valentine’s Day campaigns need a reality check
Valentine’s Day marketing needs to move past the idealised and embrace the real, authentic experiences, argues the founder of MyMuse.
Jan 24, 2025
Defeating gender bias norms through creative PR campaigns
India celebrates National Girl Child Day today, on January 24th. On this occasion, the Key Communications co-founder explains how PR initiatives can effectively challenge and change societal attitudes towards gender bias.
Feb 17, 2016
Brands must understand sexism before wading in
'Can brands fight sexism or merely dabble in tokenism?' JWT's global planning director argues that creative thinking will win over campaigning
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