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93% of consumers use YouTube, making it India’s dominant digital platform: Hansa Research

According to its recent study, Instagram is the second-most engaging platform, reaching 71% of consumers and recording an average daily engagement of 58 minutes.

Creativeland Asia Delhi wins Del Monte India creative mandate

New brief comes as Del Monte sharpens its brand positioning in India while its global parent continues to navigate financial restructuring

Pride Marketing 2026: what's missing in pride marketing?

Industry voices across APAC reveal a growing demand for authenticity beyond rainbow logos.

The most powerful distinctive assets already exist – you just don't own them

The most powerful distinctive assets already exist – you just don't own them

Cultural codes are the DBAs of society and they carry meaning before a marketing director has spent a single penny.

Cannes Lions 2026: The Lions India brought home

Cannes Lions 2026: India winners

A look back at the ideas that earned India recognition on advertising's biggest global stage.

Andrew Dimitriou, global chief client and growth officer at DEPT, talks to Campaign at Cannes Lions 2026

From creative playground to tech expo

As Cannes Lions evolves into a technology showcase, DEPT’s Andrew Dimitriou explains why outcomes, speed and human-centred AI will define the industry's future.

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Packaging becomes the message and the messenger...

Mother Dairy uses World Environment Day to spotlight degradable packaging...

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