generativeai driven marketing

WPP partners with Google Cloud to power-up generative-AI driven marketing
Apr 10, 2024
Jyoti Rambhai

WPP partners with Google Cloud to power-up generative-AI driven marketing

The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.

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