ghd

How Adidas, Amazon, Jaguar and GHD are building advocacy with user generated content
Jun 10, 2015
Sara Spary

How Adidas, Amazon, Jaguar and GHD are building advocacy with user generated content

Consumer generated content, or CGC, is being used by brands to help improve perceptions of products and services as people turn away from branded content and look increasingly to word of mouth recommendations

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