hiren pandit
Making sense of Vivo's Rs 2,199 crore bid for the IPL
We speak to experts to figure whether Vivo's bid for the IPL title sponsorship makes sense in terms of RoI
Does corruption affect following of a sport anymore?
‘No’ seems to the answer, with some caveats – Hiren Pandit, Navonil Chatterjee and Vivek Nayer explain why
Live Issue: Pepsi and the title sponsorship of IPL
Was there more to the brand pulling out than ‘disrepute to the game’?
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Live Issue: Do ‘unofficial’ affiliations deliver better RoI?
We explore if ‘official’ association with events like the FIFA World Cup is really worth it, in India
Double standards: Who hurts the most, when matches move from home?
Hiren Pandit and Prashant Singh speak with Raahil Chopra on the consequences and ways of making amends
'Brand' Sachin: 1998 vs 2013 - A lesson in consistency
While a lot has changed with time, the core remains constant, say marketing practitioners
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