home shopping

‘There is no other market that has such potential for home shopping’: Donald Kwag, Star CJ Alive
Sep 27, 2013
Pooja Ahuja Nagpal

‘There is no other market that has such potential for home shopping’: Donald Kwag, Star CJ Alive

Q&A with Donald Kwag, Star CJ Alive, on the ongoing creative pitch, focus on housewives and BTL, growing share of online sales, preference for smaller agencies, and more.

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