iamai 2014
May 12, 2014
IAMAI 2014: ‘Someday technology and marketing would definitely merge’
A panel discussed ‘Marketing Teams in 2020: Challenges of hiring the right size teams’
May 12, 2014
IAMAI 2014: ‘Marketing is a subset of digital’
Discussions underlined that digital is no longer about spending money - it can be used to make money
May 12, 2014
IAMAI 2014: ‘The goal of your digital strategies should be to add a layer of convenience to your customers’ lives…’
Panel discussed need for marketers to focus on digital investment, and how consumers have begun to view digital as the primary grievance redressal medium
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