icubeswire
65% of consumers want brands to collaborate with vernacular influencers: Survey
Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.
53% of consumers distrust influencer content: iCubesWire report
The report added that there is still hope to reverse growing cynicism encircling influencers by prioritising their audiences’ interests and being honest and transparent.
Moves and wins roundup: Week of 12 February
Read about the latest news in the marcomm world including updates from Cars24, Curativity, Laqshya Media Group, Gozoop Group, MSL, mSix&Partners, Newton School, RepIndia, iCubesWire, The Content Lab and Signify.
Moves and wins roundup: Week of 16 October
Read about the latest news in the marcomm world including updates from adfactorsPr, iCubesWire, BBH, L&K Saatchi & Saatchi, Pocket FM, Soch, Vector Brand Solutions and Yaap
Weekend Wrap: 10 May
In the news: Brandwizz Communications, Daniel Wellington, Envy, iCubesWire, Myntra, Pixel Fox Studios, TBZ and Vivafit
Bajaj Capital assigns digital mandate to iCubesWire
Mandate includes handling media spends and creating digital campaigns
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