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Spikes Asia 2014: “The way to the heart of the (Indian) consumer is through the Indian in the consumer” - Cheil's Nima Namchu
Sep 25, 2014
Raahil Chopra

Spikes Asia 2014: “The way to the heart of the (Indian) consumer is through the Indian in the consumer” - Cheil's Nima Namchu

The agency's CCO for India spoke on how brands can ‘Communicate to two-and-a-half Indias’ and the 'jugaad' phenomenon

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