iim ranchi
May 14, 2020
Opinion: It's time to connect in meaningful ways
The author offers three ways in which brands should connect with the consumers
Apr 26, 2020
Opinion: Marketing in the time of Covid-19
The author believes brands should follow the simple LAC model: Listen, Act, and Communicate.
Apr 24, 2019
Opinion: A new ‘kool’ language by Patanjali
Tan man dhan – IndiaPan – resonates with the audience says the marketing professor at IIM Ranchi
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