ingenuity
Feb 10, 2014
How digital’s game-changing effect made marketing better than the product
Thanks to ‘digital’ it is now possible for brand owners to create marketing that is both more useful, and more valued than the host product says the author
May 10, 2013
‘A social mission makes it more infectious and invites others’: FAME 2013
Excerpts from a panel featuring Leigh Reyes, CCO, Lowe Philippines, Samir Singh of Unilever and Efren Penaflorida Jr. of Dynamic Teen Company
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