inma south asia conference 2015

INMA South Asia Conference 2015: ‘We tend to oversell how much measurabillity digital has’
Nov 20, 2015
Ananya Saha

INMA South Asia Conference 2015: ‘We tend to oversell how much measurabillity digital has’

News media urged to invest in 'adjacenies' leveraging core assets, ‘anticipate saturation’

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

2 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Dentsu India strengthens leadership for performance marketing push

4 Dentsu India strengthens leadership for performance marketing push

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

5 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Meta meltdown: How agencies are coping with social media downtime

6 Meta meltdown: How agencies are coping with social media downtime

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

7 Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

How big can big get?

8 How big can big get?

AI in digital ads: Silent partner, not sole pilot

9 AI in digital ads: Silent partner, not sole pilot

WPP and Universal Music Group partner to connect brands with audiences through music

10 WPP and Universal Music Group partner to connect brands with audiences through music