innovative advertising

Cracking the code of consumer psychology in India’s streaming boom
3 days ago
Dr Ambika Prasad Nanda

Cracking the code of consumer psychology in India’s streaming boom

With streaming reshaping India's entertainment, grasping consumer psychology is now crucial for brand marketers, says JAGSoM marketing professor.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

3 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

4 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Weekend Fun: The Blue Film Festival

6 Weekend Fun: The Blue Film Festival

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

8 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

Marketers bet big on brand-building, not just quick wins

9 Marketers bet big on brand-building, not just quick wins

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

10 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect