insights
Meta unveils AI-powered creator management tools
New AI-powered tools aim to help brand marketers identify the right Instagram creators and manage their ads better.
Dentsu Data Sciences unveils industry position paper ‘Who Ate My Cookie?’
The launch is part of the company’s specialist consumer insights wing
Promoted Content: Flavours are local but insights travel
Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches
Former Ogilvy hands Shoor and Talreja launch ‘borderless’ outfit ‘The Womb’
20-member team has started off with projects for Vrini brands, Diageo-USL, RSPL, Saregama
Babita’s blog: Emotions lie in the Insight.
An insight is the most common word used in briefing sessions, ideations, research. But what we end up writing and briefing is a statement, or an observation, says the author
Living with a predictive genie: JWT mobile trends for 2013
Consumers have not only become used to life in a cloud of connectivity, they expect it and demand more from it, says the agency’s report
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