instant messaging

Messaging apps: What the new face of social media means for brands
Jul 03, 2014
Prashant Kumar

Messaging apps: What the new face of social media means for brands

The president of IPG Mediabrands, World Markets Asia, discusses how messaging apps are transforming social media

Mobile instant messaging: The killer app and its implications for marketers
May 29, 2013
Campaign India Team

Mobile instant messaging: The killer app and its implications for marketers

IM users value functionality most, but are not strongly opposed to in-app ads, finds a recently study across 10 Asian markets by Lightspeed Research.

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