ioaa
Advertising industry creates SOP for outdoor media
To protect the interests of all stakeholders the AAAI and IOAA have agreed upon a standard operating procedure that will be followed by members of both associations.
Cannes Contenders: Taproot Dentsu
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IOAA plays on power of shared OOH experiences, underlines efficacy of medium
View the OOH campaign conceptualised by Taproot India here
AAAI and IOAA join hands to channel OOH advertising growth
Clients will be able to move agency only after clearing outstanding dues
OOH spenders say an accredited SOP is the only way
IOAA and Campaign India hosted the second session on OOH Advertising in Gurgaon on 18 January
Images from IOAA and Campaign India's breakfast session on OOH Advertising
IOAA and Campaign India's breakfast session on OOH Advertising gave marketers an opportunity to air their views and expectations about the medium and its deliverables to the industry stakeholders.
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