ipa
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IPA Effectiveness Awards 2024: Kawal Shoor on the jury
The Womb's founding member is the only Indian on the list
From Mad Men to Sad Men: Is the client/agency relationship in crisis?
A new IPA report seems to suggest so, with the clients involved having almost nothing good to say about agencies - and vice versa. What can agencies do to change this?
'Creativity is everyone's responsibility,' says Coke's Mildenhall
Mildenhall spoke on 20 November alongside IPA (UK) president Ian Priest about creativity and creative leadership.
Ad industry moots legislation on payment terms
The ad industry in London is in talks with the UK Government over a clampdown on extended payment terms
UK invites India to enter the 2010 IPA Effectiveness Awards
The 2010 Institute of Practitioners in Advertising's Effectiveness Awards is keen to receive entries from India.Single entrants have to submit a maximum 4,000 word case history, whilst for first time papers which are jointly entered (between creative and media agency, for example) may have an additional 500 words to make specific reference to the broader marketing strategy deployed. Each case study entered needs to demonstrate the payback of marketing communications ideas in any communications channel.
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