ipsos survey

Women comprise 47% of India's online shoppers: Ipsos study
5 hours ago
Campaign India Team

Women comprise 47% of India's online shoppers: Ipsos study

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

In-store shopping preferred across India: Ipsos study
Oct 18, 2024
Campaign India Team

In-store shopping preferred across India: Ipsos study

76% of tier-3 city shoppers prefer in-store shopping, reveals Ipsos IndiaBus Survey 2024.

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