life insurance
BFSI print ad volumes shoot up 37% in H1-2024: TAM report
Radio witnessed a drop in ad volumes, while digital posted 17% growth in this sector.
The CMO's MO: Work culture is the freedom to critique - Nitin Mehta
Bharti Axa's chief customer officer and head – marketing, digital and online sales underlines the need to break free from 'made-to-order working cultures' while highlighting the 'rampant mis-selling' in the insurance sector that needs to be curbed
Aegon rewrites the Bro-Code
Watch the film conceptualised by Handloom Picture Company here
Max New York Life launches integrated campaign for 'Shiksha Plus'
Max New York Life has launched I-Genius, which it describes as a 'comprehensive parent-child nurturing programme', that will support talent development of children by identifying and rewarding those kids display all-round skills.The launch of this programme comes close on the heels of the company's announcing its child plan, Shiksha Plus. To promote the same, it has unveiled a 360-degree campaign.
Mudra Connext bags IndiaFirst Life Insurance media biz
Mudra Connext has won the media mandate for IndiaFirst Life Insurance, which is a JV between Bank of Baroda, Andhra Bank and Legal and General (UK). The business will be handled out of Mumbai office.
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