life insurance
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Ageas Federal Life Insurance refreshes brand identity with Glassbox and Pollinate Labs
The renewed brand identity and integrated campaign was created with Glassbox and Pollinate Labs.
Mirror, EMIs and the postponed dream of retirement
Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.
Shriram Life launches AI-created campaign featuring Rahul Dravid
The AI-generated multilingual campaign promotes its flexible term plan, Flexi Shield.
BFSI print ad volumes shoot up 37% in H1-2024: TAM report
Radio witnessed a drop in ad volumes, while digital posted 17% growth in this sector.
The CMO's MO: Work culture is the freedom to critique - Nitin Mehta
Bharti Axa's chief customer officer and head – marketing, digital and online sales underlines the need to break free from 'made-to-order working cultures' while highlighting the 'rampant mis-selling' in the insurance sector that needs to be curbed
Aegon rewrites the Bro-Code
Watch the film conceptualised by Handloom Picture Company here
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