live young live free

‘The idea of the sequel came from Bollywood’: Vivek Nayer
Jan 17, 2017
Raahil Chopra

‘The idea of the sequel came from Bollywood’: Vivek Nayer

The CMO of the automotive division of Mahindra & Mahindra explains why the brand decided to create a sequel to its 'Live Young, Live Free' campaign.

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