lollapalooza

AB InBev India moves beyond sponsorships—Betting big on owned festivals
Apr 01, 2025
Vinita Bhatia

AB InBev India moves beyond sponsorships—Betting big on owned festivals

Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

Lollapalooza: A cultural investment for brands, not just a sponsorship
Mar 13, 2025
Vinita Bhatia

Lollapalooza: A cultural investment for brands, not just a sponsorship

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.

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