luxury

Feb 26, 2025

Why more celebrities are taking the creative reins at luxury brands

As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.

Feb 10, 2025

Campaign roundup: Week of 10 Feb

The latest ad films and campaigns from brands like Markets4You, Audi India, Fortune Foods, Zomato, RBL Bank, Bandhan Life, Antara AGEasy, Jimmy Choo, Jajabor Brand Consultancy, Sunfeast Fantastik!, Himalaya, Shot by Wahter, Jajabor Brand Consultancy, Footprints, VML, Tata Trusts, Tata AIG General Insurance, Blissclub, IDFC First Bank, Visa Infinite, SMFG India Credit, and more, in our weekly roundup.

Dec 04, 2024

Luxury unleashed: India’s growing appetite for premium

Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation wave.

Dec 03, 2024

Jaguar's contentious rebrand finally gets its car moment, but questions remain

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.

Dec 19, 2012

The 12 marketing trends of Christmas

With 2012 almost at a close, Simon Bell, director of strategy at Landor Associates, gives brands 12 trends to focus on for marketing in the New Year.

Oct 23, 2012

Rich Asians use Apple, fly to Paris and drive BMWs: Agility

Luxury preferences of 2500 consumers across China, India, Indonesia and Singapore were studied, to determine 10 favourite brands and buying motivations.