luxury
Luxury unleashed: India’s growing appetite for premium
Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation wave.
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Jaguar's contentious rebrand finally gets its car moment, but questions remain
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
The 12 marketing trends of Christmas
With 2012 almost at a close, Simon Bell, director of strategy at Landor Associates, gives brands 12 trends to focus on for marketing in the New Year.
Rich Asians use Apple, fly to Paris and drive BMWs: Agility
Luxury preferences of 2500 consumers across China, India, Indonesia and Singapore were studied, to determine 10 favourite brands and buying motivations.
Mediascope Publicitas launches luxury insider BlackBook in India
The cover story of the first issue will unveil American luxury entrepreneur Donald J. Trump’s bid to lead the Indian luxury market
Conde Nast India adopts a luxury mantra
The new corporate campaign targets media planners and brand managers highlighting the reasons that make it the ideal vehicle for luxury advertising
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