mad over donuts

‘Our customers tell us if we are going right or wrong immediately’: Tarak Bhattacharya, M.O.D
Aug 01, 2014
Shinmin Bali

‘Our customers tell us if we are going right or wrong immediately’: Tarak Bhattacharya, M.O.D

The COO of Mad Over Donuts on listening to customers, correlation between social media initiatives and sales, and what’s next on the marketing agenda

Origin Beanstalk wins two more accounts
Aug 17, 2011
Daisy Wyatt

Origin Beanstalk wins two more accounts

The agency has been assigned the creative mandates of entertainment and lifestyle magazine Time Out and fast food provider Mad Over Donuts

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

3 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

4 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

6 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

Understanding the nudge-sludge dynamic in marketing

8 Understanding the nudge-sludge dynamic in marketing

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

9 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Marketers bet big on brand-building, not just quick wins

10 Marketers bet big on brand-building, not just quick wins