mahindra logan

Saatchi & Saatchi creates new TVCs for Mahindra Logan
Jul 19, 2010
Raahil Chopra

Saatchi & Saatchi creates new TVCs for Mahindra Logan

Mahindra Logan has launched an ad campaign with a new brand positioning strategy that focusses on two needs of Indian car consumers: mileage and space. Saatchi & Saatchi has conceptualised the campaign that also has a new tagline "Logan loves India".

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