manoj verma

‘Unless you have established yourself as a brand, affordability will be the differentiator’: Manoj Verma, Orient Electric
May 21, 2014
Shinmin Bali

‘Unless you have established yourself as a brand, affordability will be the differentiator’: Manoj Verma, Orient Electric

Q&A with the CEO of the ‘fan company’, which has ventured beyond the category and is urging consumers to ‘Switch to Smart’. Here’s why.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

Valentine's Day 2024: Brand work that caught our attention

3 Valentine's Day 2024: Brand work that caught our attention

Eknath Shinde's message to advertising, marketing and media professionals

4 Eknath Shinde's message to advertising, marketing and media professionals

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Tanima Kohli: Breaking stereotypes to deliver impactful ads

6 Tanima Kohli: Breaking stereotypes to deliver impactful ads

Concept PR goes all in on AI with Concept X launch

7 Concept PR goes all in on AI with Concept X launch

Target’s secret weapon? India’s role in its ad empire

8 Target’s secret weapon? India’s role in its ad empire

Motilal Oswal rebrands with a fresh look to tap young investors

9 Motilal Oswal rebrands with a fresh look to tap young investors

Standard Chartered picks up the tab for affluent Indians

10 Standard Chartered picks up the tab for affluent Indians