marketing conclave

The hesitation in metric dependence stems from a lack of trust: Experts
Nov 23, 2023
Noel D'souza

The hesitation in metric dependence stems from a lack of trust: Experts

A panel delved into the complexities of a unified measurement system, emphasising fostering collaboration, establishing uniform KPIs and evolving audience planning strategies to optimise results at IAMAI’s marketing conclave

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