marketing in asia
Feb 16, 2022
93% of APAC youth say pandemic changed their lifestyle forever
Results from an APAC-wide study by Vice Media, underscore the need for brands to re-examine everything they think they know about the way young people view family, money, time, mental health and work
Jul 27, 2021
Marketing in Asia is a balancing act: Visa's Danielle Jin
The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data
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