martha stewart

Cannes 2013: 'Celebrities tweeting for a brand no different from endorsing one in commercials'
Jun 17, 2013
Gokul Krishnamurthy

Cannes 2013: 'Celebrities tweeting for a brand no different from endorsing one in commercials'

Mel B and Nick Cannon reasoned that fans know the difference, while emphasising the need to be authentic

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