media planning
India’s ad market shifts, without a clear winner
From TV’s mass reach to digital’s automation surge, the mid-year data shows marketers diversifying spend instead of converging.
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OMG India receives four Meta Blueprint certifications
Claims to be the first agency network in India to secure all four company-level Meta Blueprint certifications.
Kantar Group sells Kantar Media to HIG Capital
Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.
‘Integrated agencies will eventually become the norm’
Havas Media's Anita Nayyar and Mohit Joshi discuss the agency's 10-year growth story, the next wave from smaller towns, why they believe their ship is future-ready, and why print and TV remain relevant
Carat ropes in Sujata Dwibedy to lead Mondelez biz
Sujata was head of business development at Omnicom Media Group prior
Maxus announces OLX win following multi-agency pitch
Mandate for agency’s New Delhi office covers traditional media and content marketing
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