michael phelps
Internet Question: Can you get yourself to forgive Tiger Woods?
The Tiger Woods scandal is one of the most sensational controversies involving sports stars in recent times.Scandals involving celebrities, however, are nothing new.David Beckham, Michael Phelps, Shane Warne, Mohammad Azharuddin, Hansie Cronje, Michael Jackson – all have been part of it. They’ve been embarrassed by it. They’ve managed to recover from it. And most of them have got back to business.
Dhoni may have failed, but brands are gainers
When US swimmer Michael Phelps was tugging away on a bong at a party last year, it’s unlikely he contemplated that his actions would cause Kellogg’s to choke on their Corn Flakes and sack him.Brands have had a long history of using superstars. They know the risks that come with hiring a star.Kellogg’s is a family-orientated brand and couldn’t be seen associating with Phelps and drug-taking especially when he’s the centre of a big news story in the middle of a brand campaign.
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