microtransactions

India’s OTT boom: Big streams, bigger monetisation hurdles
4 days ago
Vikram Verma

India’s OTT boom: Big streams, bigger monetisation hurdles

India’s OTT platforms face a tough balancing act—compelling content, smart pricing, and data-driven ads—all while battling churn and piracy, notes Moloco’s director of product management for MSM business.

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