mike gordon

For 28% Indians, luxury is more about quality than price: Synovate

Synovate has released data from a global study on luxury brands. The study shows that two in three people across 11 markets treat themselves to luxury every now and then, but one third feel guilty about it. The study reveals that Indians go by the pull factor; have read about it and make informed decisions about luxury buying - more for its aspiration value, preferring items with logos. It also states that 28% of people in India feel that 'Luxury is more about quality than it is about price’ and 74% of Indians say they do not feel guilty after a luxury purchase.