narayan kumar
Medimix draws from life, underlines that there's 'nothing better than natural'
Watch the ad film conceptualised by Metal Communications here
Policybazaar urges people to compare before you buy insurance
Watch the TVC created by Metal Communications
Platinum aims to make a connect between jewellery and Indian marriages
The Platinum Guild International has recently unveiled a TV-led advertising campaign. Created by Metal Communications, the campaign aims to build an emotional and real connect between jewellery and marriages in India.
Former TBWA hand Narayan Kumar sets up new agency Metal
Narayan Kumar, who quit TBWA India in October last year as executive director and head of Disruption, has started his own agency, to be called Metal. Kumar says that although the idea for the agency was born at a time when the economy was experiencing a boom, the subsequent move happened during a time when the global financial meltdown had already set in. “It did not change my decision to move, though. The interesting thing was that despite the economic mood, most of the people that I went to, for advice were encouraging.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins