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Magnite launches audience activation solution
Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.
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Social media teams are also audience engagement teams: NDTV’s Sohini Guharoy
The audience engagement and social strategy head speaks about the driving forces behind growing audience and segmentation for social news
For brands in India, is cricket the ticket, or a sticky wicket?
'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.
Soldiers who lost limbs in service have #MoreToGive; 'What about you?' asks Fortis
Digital film by Leo Burnett makes appeal ahead of Organ Donation Day
Vikram Chandra steps down as group CEO at NDTV
KVL Narayan Rao takes over, while continuing as executive vice chairperson
Turkey of the Week: No women in ads in Pakistan, says proposal
Religious council's draft also says husbands should be allowed to 'lightly beat' their wives
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