octagon
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Thrive to survive: Can creativity help F1 maintain long-term growth and relevance with new audiences?
Formula One's position at the pinnacle of motorsports has long been established, enjoying a large and loyal fan base. So, what do those involved in the sport need to do to ensure it stays that way? Olly Mitchell explores
MMGB: Paddy Power calls for sponsors to stop 'bastardising' football shirts
Launches campaign called 'Save our shirt', created with VCCP and Octagon
Goafest 2012: Erik Vervroegen, Lucas Watson and Simon Wardle added to the list of speakers
They have been added to the list of speakers for the Knowledge Seminars
Dhoni may have failed, but brands are gainers
When US swimmer Michael Phelps was tugging away on a bong at a party last year, it’s unlikely he contemplated that his actions would cause Kellogg’s to choke on their Corn Flakes and sack him.Brands have had a long history of using superstars. They know the risks that come with hiring a star.Kellogg’s is a family-orientated brand and couldn’t be seen associating with Phelps and drug-taking especially when he’s the centre of a big news story in the middle of a brand campaign.
Prashant Singh joins as VP, International Sales, Sport 18
Prashant Singh has joined Network 18's sports marketing arm, Sport 18, as vice president, international sales. Singh will report to Satish Menon, CEO, Sport 18.Singh was previously head of the sports division at O&M, Mumbai. Singh has extensive experience in sports products having worked on the ICC World Cup Cricket and Formula One, amongst other properties in his previous jobs at Fresh Brew, Foster's, Nimbus, Octagon and Cricketnext.com.Singh will focus on international sports products including European football, sailing, Formula 1 and tennis.
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