open source
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6 hours ago
Google Meridian: Campaign effectiveness or cost escalations?
Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?
Jul 03, 2014
Design firm visualises homes in hoardings, in Slovakia
‘Open source’ project envisaged for the city of Banska Bystrica by Design Develop could provide shelter for the homeless
Jun 20, 2012
Mindshare announces marketing intelligence platform, CORE
The agency has partnered several technology and data companies to create the platform
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